MBA Digital Marketing

Course Code Course Name Course Outcome
MBA – Digital Marketing SEM – II
201 Marketing Management CO201.1 REMEMBERING DESCRIBE the key terms associated with the 4 Ps of marketing.
CO201.2 UNDERSTANDING COMPARE and CONTRAST various approaches to pricing for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
CO201.3 APPLYING DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
CO201.4 ANALYSING EXAMINE the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
CO201.5 EVALUATING EXPLAIN the role of various communication mix elements for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
CO201.6 CREATING DESIGN a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
202 Financial Management CO202.1 REMEMBERING DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting.
CO202.2 UNDERSTANDING EXPLAIN in detail all theoretical concepts throughout the syllabus.
CO202.3 APPLYING PERFORM all the required calculations through relevant numerical problems.
CO202.4 ANALYSING ANALYZE the situation and comment on financial position of the firm,estimate working capital required, decide ideal capital structure, evaluate various project proposals
CO202.5 EVALUATING EVALUATE impact of business decisions on Financial Statements, Working Capital, Capital Structure and Capital Budgeting of the firm
203 Human Resource Management CO203.1 REMEMBERING DESCRIBE the role of Human Resource Function in an Organization.
CO203.2 UNDERSTANDING ENUMERATE the emerging trends and practices in HRM.
CO203.3 APPLYING ILLUSTRATE the different methods of HR Acquisition and retention.
CO203.4 ANALYSING DEMONSTRATE the use of different appraisal and training methods in an Organization.
CO203.5 EVALUATING OUTLINE the compensation strategies of an organization
CO203.6 CREATING INTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations.
204 Operations & Supply Chain Management CO204.1 REMEMBERING DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management.
CO204.2 UNDERSTANDING EXPLAIN the process characteristics and their linkages with process-product matrix in a real-world context.
CO204.3 APPLYING DESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting.
CO204.4 ANALYSING CALCULATE inventory levels and order quantities and MAKE USE OF various inventory classification methods.
CO204.5 EVALUATING OUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with Customer Issues, Logistic and Business Issues in a real-world context.
CO204.6 CREATING ELABORATE upon different operational issues in manufacturing and services organizations where the decision-making element is emphasized.
205 DM Fundamentals of Digital Marketing CO205DM.1 REMEMBERING RECALL the key concepts of e- consumer buying behavior.
CO205DM.2 UNDERSTANDING EXPLAIN the applications of Digital Marketing, Mobile Marketing, Affiliate Marketing, Video Marketing, EmailMarketing in multiple business domains and scenarios.
CO205DM.3 APPLYING DEVELOP a thought process to harness the power of Digital Marketing to improve the website or business.
CO205DM.4 ANALYSING ANALYSE Digital Marketing tools.
CO205DM.5 EVALUATING SELECT the right method for Digital Marketing in business.
CO205DM.6 CREATING COMBINE various tools and methods for business domains and scenarios.
206 DM Consumer Behavior in Digital Era CO206DM.1 REMEMBERING RECALL the key concepts of e- consumer buying behavior.
CO206DM.2 UNDERSTANDING ILLUSTRATE characteristics related with digital buying behavior with respect to B2C and B2B context.
CO206DM.3 APPLYING MAKE USE OF e- consumer buying behaviour information.
CO206DM.4 ANALYSING DISTINGUISH the customer buying roles related to B2B and B2C context in the digital buying environment.
CO206DM.5 EVALUATING DETERMINE appropriate consumer and B2B buying behavior process based on the digital buying segments.
CO206DM.6 CREATING ELABORATE the use of the e- consumer buying insights to meet the digital marketing needs in changing econsumer buying context.
207 Contemporary Frameworks in Management CO207.1 REMEMBERING DEFINE Emotional Intelligence (EQ), IDENTIFY the benefits of emotional intelligence and RELATE the 5 Dimensions of Trait EI Model to the practice of emotional intelligence.
CO207.2 UNDERSTANDING DESCRIBE how companies achieve transition from being good companies to great companies, and DISCUSS why and how most companies fail to make the transition.
CO207.3 APPLYING APPLY the 21 laws that make leadership work successfully to improve your leadership ability and ILLUSTRATE its positive impact on the whole organization.
CO207.4 ANALYSING EXAMINE the fundamental causes of organizational politics and team failure.
CO207.5 EVALUATING EXPLAIN the approach to being effective in attaining goals by aligning oneself to the “true north” principles based on a universal and timeless character ethic.
209 Start Up and New Venture Management CO209.1 REMEMBERING DESCRIBE the strategic decisions involved in establishing a startup.
CO209.2 UNDERSTANDING EXPLAIN the decision-making matrix of entrepreneur in establishing a startup.
CO209.3 APPLYING IDENTIFY the issues in developing a team to establish and grow a startup.
CO209.4 ANALYSING FORMULATE a go to market strategy for a startup.
CO209.5 EVALUATING DESIGN a workable funding model for a proposed startup.
CO209.6 CREATING DEVELOP a convincing business plan description to communicate value of the new venture to customers, investors and other stakeholders.
210 Qualitative Research Methods CO210.1 REMEMBERING ENUMERATE the key terms associated with Qualitative research approach.
CO210.2 UNDERSTANDING COMPARE and CONTRAST Qualitative research approach with the Quantitative approach.
CO210.3 APPLYING CONSTRUCT appropriate research and sampling designs for Qualitative research work in real world business and non-business contexts.
CO210.4 ANALYSING ILLUSTRATE the use of appropriate qualitative research methods in real world business and non-business contexts.
CO210.5 EVALUATING EVALUATE the quality of Qualitative Research work.
CO210.6 CREATING COMBINE Qualitative and Quantitative research approaches in a real-world research project.
217 DM Search Engine Marketing I CO217DM.1 REMEMBERING DEFINE the key concepts in Search Engine Marketing.
CO217DM.2 UNDERSTANDING EXPLAIN the key SEO Tools and techniques.
CO217DM.3 APPLYING EXPERIMENT with various techniques and tools for SEO.
CO217DM.4 ANALYSING DISCOVER Inbound Marketing Strategy as a tool for SEM.
CO217DM.5 EVALUATING MEASURE the effectiveness of website optimization by using website analytics.
220 DM Website Design & Development CO220DM.1 REMEMBERING DEFINE the key concepts used in website designing and development.
CO220DM.2 UNDERSTANDING DEMONSTRATE the basics of website planning and Development.
CO220DM.3 APPLYING CONSTRUCT an Individual website or Business website using WordPress or any other suitable website development platforms.
CO220DM.4 ANALYSING CLASSIFY types of websites and their significance.
CO220DM.5 EVALUATING ASSESS the performance of your website by taking a call to action.
CO220DM.6 CREATING GENERATE Plan to Publish your website.

 

Course Code Course Name Course Outcome
MBA – Digital Marketing SEM – III
301 Strategic Management CO301.1 REMEMBERING DESCRIBE the basic terms and concepts in Strategic Management.
CO301.2 UNDERSTANDING EXPLAIN the various facets of Strategic Management in a real world context.
CO301.3 APPLYING DESCRIBE the trade-offs within and across strategy formulation, implementation, appraisal.
CO301.4 ANALYSING INTEGRATE the aspects of various functional areas of management to develop a strategic perspective.
CO301.5 EVALUATING EXPLAIN the nature of the problems and challenges confronted by the top management team and the approaches required to function effectively as strategists.
CO301.6 CREATING DEVELOP the capability to view the firm in its totality in the context of its environment.
302 Decision Science CO302.1 REMEMBERING DESCRIBE the concepts and models associated with Decision Science.
CO302.2 UNDERSTANDING UNDERSTAND the different decision-making tools required to achieve optimisation in business processes.
CO302.3 APPLYING APPLY appropriate decision-making approach and tools to be used in business environment.
CO302.4 ANALYSING ANALYSE real life situation with constraints and examine the problems using different decision-making tools
CO302.5 EVALUATING EVALUATE the various facets of a business problem and develop problem solving ability.
CO302.6 CREATING DISCUSS & propose the various applications of decision tools in the present business scenario.
304 DM Social Media Marketing CO304DM.1 REMEMBERING DEFINE the key concepts in Social Media Marketing
CO304DM.2 UNDERSTANDING DISCUSS and DIFFERENTIATE between various social media platforms and content designing Marketing strategies used for those.
CO304DM.3 APPLYING CHOOSE the appropriate tools for content designing as per the requirement of social media platform and target audience.
CO304DM.4 ANALYSING EXPLAIN the factors to be considered for designing social media strategy or designing social media marketing campaign.
CO304DM.5 EVALUATING COMPARE various social media platforms and measure the impact of advertising or marketing through those.
CO304DM.6 CREATING SOLVE case studies applying the knowledge gained.
305 DM Digital Marketing Research CO305DM.1 REMEMBERING DEFINE the key concepts in Digital Marketing Research.
CO305DM.2 UNDERSTANDING DIFFERENTIATE between Qualitative and Quantitative Research.
CO305DM.3 APPLYING IDENTIFY various tools for carrying out digital marketing research.
CO305DM.4 ANALYSING STRUCTURE online surveys for various platforms.
CO305DM.5 EVALUATING REVIEW best practices in market research that uses the internet.
CO305DM.6 CREATING PLAN digital marketing research for businesses.
307 International Business Environment CO 307 .1 REMEMBERING Recall and Describe the key concepts of international Business Environment.
CO 307 .2 UNDERSTANDING Understand the relevance of Multinational Corporations (MNCs) in global trade.
CO 307 .3 APPLYING Demonstrate the significance of FDI and FPI in respect of developing economy.
CO 307 .4 ANALYSING Analyze the issues related to Labor, Environmental and Global Value chain.
CO 307 .5 EVALUATING Formulate and discuss the case related to various Agreements under WTO and contemporary global business environment.
308 Project Management CO 308 .1 REMEMBERING DEFINE the key terms and concepts in project management.
CO 308 .2 UNDERSTANDING EXPLAIN the Importance of project management methodologies and tools at the distinct stages in the Project’s life cycle.
CO 308 .3 APPLYING ILLUSTRATE the importance of PM in most industries and businesses.
CO 308 .4 ANALYSING EXAMINE the importance of Leadership specifically in heterogenous and virtual teams as well as governance and approaches to conflict resolutions.
CO 308 .5 EVALUATING DESIGN dashboard, status report and index for Key Performance Indicators of project for the Management
310 Corporate Governance CO310.1 REMEMBERING RECOGNIZE and REMEMBER the scope of Corporate Governance.
CO310.2 UNDERSTANDING UNDERSTAND the role of Board of Directors and Committees in Good Corporate Governance and key mechanism.
CO310.3 APPLYING APPLICATION of empirical methods of Corporate Governance and its impact on the Firms.
CO310.4 ANALYSING Analyze the legal framework of Corporate Governance and formulate Internal control policies.
CO310.5 EVALUATING Evaluate the legal framework and global perspective of Corporate Governance.
CO310.6 CREATING FORMULATE and DISCUSS Cases related to CG (Models), their SUCCESS & FAILURES.
312 DM Search Engine Marketing – II CO312 DM.1 REMEMBERING RECALL the key SEM tools.
CO312 DM.2 UNDERSTANDING SUMMARIZE usage process of key SEM Tools.
CO312 DM.3 APPLYING UTILISE the characteristics of Key SEM Tools in given digital marketing problem.
CO312 DM.4 ANALYSING COMPARE the essentials for application of appropriate SEM tools for a given digital marketing
problem/situation.
CO312 DM.5 EVALUATING INTERPRET the digital marketing campaign effectiveness.
CO312 DM.6 CREATING CHOOSE Appropriate SEM Tool for different digital marketing situations including B2C and B2B
314 DM Affiliate Marketing CO314DM.1 REMEMBERING DEFINE the key concepts in Affiliate Marketing.
CO314DM.2 UNDERSTANDING DIFFERENTIATE between various Affiliate Marketing Platforms and their effective use.
CO314DM.3 APPLYING IDENTIFY the factors to be consider while setting Affiliate Marketing Program
CO314DM.4 ANALYSING CATEGORIZE the program promotion and content pages as per customers requirement.
CO314DM.5 EVALUATING MODIFY the affiliate strategies of promotion of Affiliate program for an organization for achieving the strategic vision.
CO314DM.6 CREATING SOLVE the relevant problems by developing an Affiliate Marketing Program.
315 DM Building Digital Brands CO315DM.1 REMEMBERING DEFINE the key concepts in Digital Branding.
CO315DM.2 UNDERSTANDING ESSENTIAL COMPONENTS AND DIFFERENRTIATION between Digital Branding and marketing & Relationship
CO315DM.3 APPLYING IDENTIFY the sources as well applications of Digital Branding and marketing in market and organization/s and usability of it in practical way as well growth and to make a way towards future growth.
CO315DM.4 ANALYSING CATEGORIZE a service/s in Digital marketing, Branding and growth in it.
CO315DM.5 EVALUATING MODIFY the Service, marketing branding, strategies, planning, innovative things of an organization for achieving the strategic service vision.
CO315DM.6 CREATING SOLVE the relevant SEO, SEM like concepts and its relationship with Marketing & Branding.

 

Course Code Course Name Course Outcome
MBA – Digital Marketing SEM – IV
401 Enterprise Performance Management CO401.1 REMEMBERING Enumerate the different parameters & facets of management control of an enterprise.
CO401.2 UNDERSTANDING Illustrate the various techniques of enterprise performance management for varied sectors.
CO401.3 APPLYING Determine the applicability of various tools and metrics as a performance evaluation & management tools.
CO401.4 ANALYSING Analyse the key financial & non-financial attributes to evaluate enterprise performance.
CO401.5 EVALUATING Formulate the various parameters to evaluate enterprise performance effectively through implementation of strategy.
402 Indian Ethos & Business Ethics CO402.1 REMEMBERING DESCRIBE major theories, concepts, terms, models and framework of Indian ethos and business ethics. DISCOVER the contemporary Issues in Business Ethics
CO402.2 UNDERSTANDING CLASSIFY and RECOGNIZE Karma, Karma Yoga and discover its relevance in business setting, ILLUSTRATE the business ethical decision rationale

derived from Indian Heritage Scriptures.

CO402.3 APPLYING APPLY Principles, Theories, Models and Framework of Indian ethos and business ethics in order to incorporate value system in work culture and work place.
CO402.4 ANALYSING DEVELOP and EXHIBIT analytical, problem solving skills, and work ethos by COMPREHENSION and PRACTICE of Indian ethos and value system
CO402.5 EVALUATING IMPLEMENT, EVALUATE, and FACILITATE ethical business behavior and promote sustainable business ecology, improve profitability,

foster business relation and employee productivity.

CO402.6 CREATING ELABORATE Ethical dilemmas in different business areas of marketing, HRM and Finance and ADAPT dilemma resolution interventions by referring to certain norms, theories and models of Eastern Management.
403 DM Digital Marketing Channels CO403DM.1 REMEMBERING DEFINE / describe key terms associated with marketing channels, digital marketing channels, channel relationships, Omni-channels.
CO403DM.2 UNDERSTANDING IDENTIFY the digital marketing channels of product & service companies.
CO403DM.3 APPLYING DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
CO403DM.4 ANALYSING ANALYZE the channel structure & channel management issues
CO403DM.5 EVALUATING EXPLAIN Omni-channel strategies of real-world marketing offering (commodities, goods, services, eproducts/ e-services.)
CO403DM.6 CREATING DESIGN the digital marketing channels for real world marketing offering (commodities, goods, services, eproducts/e-services.)
404 DM Marketing 5.0 CO404DM.1 REMEMBERING DEFINE the key concepts in Marketing 5.0.
CO404DM.2 UNDERSTANDING UNDERSTAND various technology, challenges faced by Marketers, Application of technology, sustainability development goals New Customer Experience(CX), New Tactics Leveraging Marketing Technology.
CO404DM.3 APPLYING IDENTIFY the components of Marketing5.0
CO404DM.4 ANALYSING OUTLINE challenges faced by Marketers in digital world and ANALYSE new tactics for leveraging Marketing technology
CO404DM.5 EVALUATING EXAMINE how companies can unleash power of Advanced Technologies in their Marketing strategies.
CO404DM.6 CREATING DEVELOP A strategy based on human centricity of Marketing and technology empowerment of Marketing5.0,for real world product/service/e-product/eservice
405 Global Strategic Management CO405.1 REMEMBERING Define the concept and key terms associated with the global strategic management
CO405.2 UNDERSTANDING Describe in detail global strategic alliance, merger and acquisitions.
CO405.3 APPLYING Demonstrate various global organisation models in global strategic management context.
CO405.4 ANALYSING Examine various entry and business-level strategies from global strategic management prospective.
CO405.5 EVALUATING Explain globalization, innovation, and sustainability and challenges to strategic management.
CO405.6 CREATING Design global strategies and understand their relative merits and demerits.
408 Corporate Social Responsibility & Sustainability CO408.1 REMEMBERING DESCRIBE What is CSR, Scope & Complexity, Companies Act 2013,when was CSR Initiated, Evolution, How CSR matters, Aims, objectives, Importance, Benefits of CSR,CSR in India ,CSR In global Context, Implementation .
CO408.2 UNDERSTANDING EXPLAIN the implications of CSR from the perspectives of employees, managers, leaders, organization and the Community.
CO408.3 APPLYING MAKE USE OF the Theories and Principles and Frameworks of CSR in specific organizational settings.
CO408.4 ANALYSING DECONSTRUCT The Role of Companies towards the society and its impact on the community.
CO408.5 EVALUATING FORMULATE The companies how they are practicing CSR activities, Auditing the committees & Board of Committees, CSR Annual Reports.
CO408.6 CREATING ELABORATE UPON the challenges of the Companies in shaping organizational culture and Development of the society.
409 DM E-Customer Relationship Management CO 409DM.1 REMEMBERING DEFINE and DESCRIBE basic concepts and significance of e-CRM & Digital Marketing
CO 409DM.2 UNDERSTANDING UNDERSTAND and EXPLAIN key concepts and theories associated with e-CRM
CO 409DM.3 APPLYING APPLY and ILLUSTRATE principles, theories and models of e-CRM and its relevance to CRM Sustainability for Industries
CO 409DM.4 ANALYSING ANALYZE implementation of e-CRM in achieving business sustenance & goals
CO 409DM.5 EVALUATING EVALUATE effectiveness of e-CRM strategies and its impact on the relationship management with clients
CO 409DM.6 CREATING DEVELOP e-CRM Strategies & Policies to create sustainable practices at Organization.
411 DM Data Protection Laws and Data Privacy CO411DM.1 REMEMBERING DEFINE Data Protection and privacy concepts related to GDPR ,PECR and OSM.
CO411DM.2 UNDERSTANDING COMPARE Data protection and Data Privacy, Risk and harm, Differentiate The areas of PECR in Digital Marketing.
CO411DM.3 APPLYING APPLY PECR in digital marketing with use of online social media for Identifying fraudulent entities and issue.
CO411DM.4 ANALYSING ILLUSTRATE the various reasonable personal data security practices and Ways to protect it in current digital Marketing Scenario
CO411DM.5 EVALUATING DEDUCT the Obligations of a business in relation to personal data, , Data breaches in current model of digital Marketing for domestic and international Market.
CO411DM.6 CREATING ELABORATE model for Digital Marketing considering GDPR by OSM policy for Indian and International market.