MBA Digital Marketing

Course Code	Course Name	Course Outcome
MBA – Digital Marketing SEM – II
201	Marketing Management	CO201.1	REMEMBERING	DESCRIBE the key terms associated with the 4 Ps of marketing.
		CO201.2	UNDERSTANDING	COMPARE and CONTRAST various approaches to pricing for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
		CO201.3	APPLYING	DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
		CO201.4	ANALYSING	EXAMINE the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
		CO201.5	EVALUATING	EXPLAIN the role of various communication mix elements for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
		CO201.6	CREATING	DESIGN a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
202	Financial Management	CO202.1	REMEMBERING	DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting.
		CO202.2	UNDERSTANDING	EXPLAIN in detail all theoretical concepts throughout the syllabus.
		CO202.3	APPLYING	PERFORM all the required calculations through relevant numerical problems.
		CO202.4	ANALYSING	ANALYZE the situation and comment on financial position of the firm,estimate working capital required, decide ideal capital structure, evaluate various project proposals
		CO202.5	EVALUATING	EVALUATE impact of business decisions on Financial Statements, Working Capital, Capital Structure and Capital Budgeting of the firm
203	Human Resource Management	CO203.1	REMEMBERING	DESCRIBE the role of Human Resource Function in an Organization.
		CO203.2	UNDERSTANDING	ENUMERATE the emerging trends and practices in HRM.
		CO203.3	APPLYING	ILLUSTRATE the different methods of HR Acquisition and retention.
		CO203.4	ANALYSING	DEMONSTRATE the use of different appraisal and training methods in an Organization.
		CO203.5	EVALUATING	OUTLINE the compensation strategies of an organization
		CO203.6	CREATING	INTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations.
204	Operations & Supply Chain Management	CO204.1	REMEMBERING	DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management.
		CO204.2	UNDERSTANDING	EXPLAIN the process characteristics and their linkages with process-product matrix in a real-world context.
		CO204.3	APPLYING	DESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting.
		CO204.4	ANALYSING	CALCULATE inventory levels and order quantities and MAKE USE OF various inventory classification methods.
		CO204.5	EVALUATING	OUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with Customer Issues, Logistic and Business Issues in a real-world context.
		CO204.6	CREATING	ELABORATE upon different operational issues in manufacturing and services organizations where the decision-making element is emphasized.
205 DM	Fundamentals of Digital Marketing	CO205DM.1	REMEMBERING	RECALL the key concepts of e- consumer buying behavior.
		CO205DM.2	UNDERSTANDING	EXPLAIN the applications of Digital Marketing, Mobile Marketing, Affiliate Marketing, Video Marketing, EmailMarketing in multiple business domains and scenarios.
		CO205DM.3	APPLYING	DEVELOP a thought process to harness the power of Digital Marketing to improve the website or business.
		CO205DM.4	ANALYSING	ANALYSE Digital Marketing tools.
		CO205DM.5	EVALUATING	SELECT the right method for Digital Marketing in business.
		CO205DM.6	CREATING	COMBINE various tools and methods for business domains and scenarios.
206 DM	Consumer Behavior in Digital Era	CO206DM.1	REMEMBERING	RECALL the key concepts of e- consumer buying behavior.
		CO206DM.2	UNDERSTANDING	ILLUSTRATE characteristics related with digital buying behavior with respect to B2C and B2B context.
		CO206DM.3	APPLYING	MAKE USE OF e- consumer buying behaviour information.
		CO206DM.4	ANALYSING	DISTINGUISH the customer buying roles related to B2B and B2C context in the digital buying environment.
		CO206DM.5	EVALUATING	DETERMINE appropriate consumer and B2B buying behavior process based on the digital buying segments.
		CO206DM.6	CREATING	ELABORATE the use of the e- consumer buying insights to meet the digital marketing needs in changing econsumer buying context.
207	Contemporary Frameworks in Management	CO207.1	REMEMBERING	DEFINE Emotional Intelligence (EQ), IDENTIFY the benefits of emotional intelligence and RELATE the 5 Dimensions of Trait EI Model to the practice of emotional intelligence.
		CO207.2	UNDERSTANDING	DESCRIBE how companies achieve transition from being good companies to great companies, and DISCUSS why and how most companies fail to make the transition.
		CO207.3	APPLYING	APPLY the 21 laws that make leadership work successfully to improve your leadership ability and ILLUSTRATE its positive impact on the whole organization.
		CO207.4	ANALYSING	EXAMINE the fundamental causes of organizational politics and team failure.
		CO207.5	EVALUATING	EXPLAIN the approach to being effective in attaining goals by aligning oneself to the “true north” principles based on a universal and timeless character ethic.
209	Start Up and New Venture Management	CO209.1	REMEMBERING	DESCRIBE the strategic decisions involved in establishing a startup.
		CO209.2	UNDERSTANDING	EXPLAIN the decision-making matrix of entrepreneur in establishing a startup.
		CO209.3	APPLYING	IDENTIFY the issues in developing a team to establish and grow a startup.
		CO209.4	ANALYSING	FORMULATE a go to market strategy for a startup.
		CO209.5	EVALUATING	DESIGN a workable funding model for a proposed startup.
		CO209.6	CREATING	DEVELOP a convincing business plan description to communicate value of the new venture to customers, investors and other stakeholders.
210	Qualitative Research Methods	CO210.1	REMEMBERING	ENUMERATE the key terms associated with Qualitative research approach.
		CO210.2	UNDERSTANDING	COMPARE and CONTRAST Qualitative research approach with the Quantitative approach.
		CO210.3	APPLYING	CONSTRUCT appropriate research and sampling designs for Qualitative research work in real world business and non-business contexts.
		CO210.4	ANALYSING	ILLUSTRATE the use of appropriate qualitative research methods in real world business and non-business contexts.
		CO210.5	EVALUATING	EVALUATE the quality of Qualitative Research work.
		CO210.6	CREATING	COMBINE Qualitative and Quantitative research approaches in a real-world research project.
217 DM	Search Engine Marketing I	CO217DM.1	REMEMBERING	DEFINE the key concepts in Search Engine Marketing.
		CO217DM.2	UNDERSTANDING	EXPLAIN the key SEO Tools and techniques.
		CO217DM.3	APPLYING	EXPERIMENT with various techniques and tools for SEO.
		CO217DM.4	ANALYSING	DISCOVER Inbound Marketing Strategy as a tool for SEM.
		CO217DM.5	EVALUATING	MEASURE the effectiveness of website optimization by using website analytics.
220 DM	Website Design & Development	CO220DM.1	REMEMBERING	DEFINE the key concepts used in website designing and development.
		CO220DM.2	UNDERSTANDING	DEMONSTRATE the basics of website planning and Development.
		CO220DM.3	APPLYING	CONSTRUCT an Individual website or Business website using WordPress or any other suitable website development platforms.
		CO220DM.4	ANALYSING	CLASSIFY types of websites and their significance.
		CO220DM.5	EVALUATING	ASSESS the performance of your website by taking a call to action.
		CO220DM.6	CREATING	GENERATE Plan to Publish your website.

Course Code	Course Name	Course Outcome
MBA – Digital Marketing SEM – III
301	Strategic Management	CO301.1	REMEMBERING	DESCRIBE the basic terms and concepts in Strategic Management.
		CO301.2	UNDERSTANDING	EXPLAIN the various facets of Strategic Management in a real world context.
		CO301.3	APPLYING	DESCRIBE the trade-offs within and across strategy formulation, implementation, appraisal.
		CO301.4	ANALYSING	INTEGRATE the aspects of various functional areas of management to develop a strategic perspective.
		CO301.5	EVALUATING	EXPLAIN the nature of the problems and challenges confronted by the top management team and the approaches required to function effectively as strategists.
		CO301.6	CREATING	DEVELOP the capability to view the firm in its totality in the context of its environment.
302	Decision Science	CO302.1	REMEMBERING	DESCRIBE the concepts and models associated with Decision Science.
		CO302.2	UNDERSTANDING	UNDERSTAND the different decision-making tools required to achieve optimisation in business processes.
		CO302.3	APPLYING	APPLY appropriate decision-making approach and tools to be used in business environment.
		CO302.4	ANALYSING	ANALYSE real life situation with constraints and examine the problems using different decision-making tools
		CO302.5	EVALUATING	EVALUATE the various facets of a business problem and develop problem solving ability.
		CO302.6	CREATING	DISCUSS & propose the various applications of decision tools in the present business scenario.
304 DM	Social Media Marketing	CO304DM.1	REMEMBERING	DEFINE the key concepts in Social Media Marketing
		CO304DM.2	UNDERSTANDING	DISCUSS and DIFFERENTIATE between various social media platforms and content designing Marketing strategies used for those.
		CO304DM.3	APPLYING	CHOOSE the appropriate tools for content designing as per the requirement of social media platform and target audience.
		CO304DM.4	ANALYSING	EXPLAIN the factors to be considered for designing social media strategy or designing social media marketing campaign.
		CO304DM.5	EVALUATING	COMPARE various social media platforms and measure the impact of advertising or marketing through those.
		CO304DM.6	CREATING	SOLVE case studies applying the knowledge gained.
305 DM	Digital Marketing Research	CO305DM.1	REMEMBERING	DEFINE the key concepts in Digital Marketing Research.
		CO305DM.2	UNDERSTANDING	DIFFERENTIATE between Qualitative and Quantitative Research.
		CO305DM.3	APPLYING	IDENTIFY various tools for carrying out digital marketing research.
		CO305DM.4	ANALYSING	STRUCTURE online surveys for various platforms.
		CO305DM.5	EVALUATING	REVIEW best practices in market research that uses the internet.
		CO305DM.6	CREATING	PLAN digital marketing research for businesses.
307	International Business Environment	CO 307 .1	REMEMBERING	Recall and Describe the key concepts of international Business Environment.
		CO 307 .2	UNDERSTANDING	Understand the relevance of Multinational Corporations (MNCs) in global trade.
		CO 307 .3	APPLYING	Demonstrate the significance of FDI and FPI in respect of developing economy.
		CO 307 .4	ANALYSING	Analyze the issues related to Labor, Environmental and Global Value chain.
		CO 307 .5	EVALUATING	Formulate and discuss the case related to various Agreements under WTO and contemporary global business environment.
308	Project Management	CO 308 .1	REMEMBERING	DEFINE the key terms and concepts in project management.
		CO 308 .2	UNDERSTANDING	EXPLAIN the Importance of project management methodologies and tools at the distinct stages in the Project’s life cycle.
		CO 308 .3	APPLYING	ILLUSTRATE the importance of PM in most industries and businesses.
		CO 308 .4	ANALYSING	EXAMINE the importance of Leadership specifically in heterogenous and virtual teams as well as governance and approaches to conflict resolutions.
		CO 308 .5	EVALUATING	DESIGN dashboard, status report and index for Key Performance Indicators of project for the Management
310	Corporate Governance	CO310.1	REMEMBERING	RECOGNIZE and REMEMBER the scope of Corporate Governance.
		CO310.2	UNDERSTANDING	UNDERSTAND the role of Board of Directors and Committees in Good Corporate Governance and key mechanism.
		CO310.3	APPLYING	APPLICATION of empirical methods of Corporate Governance and its impact on the Firms.
		CO310.4	ANALYSING	Analyze the legal framework of Corporate Governance and formulate Internal control policies.
		CO310.5	EVALUATING	Evaluate the legal framework and global perspective of Corporate Governance.
		CO310.6	CREATING	FORMULATE and DISCUSS Cases related to CG (Models), their SUCCESS & FAILURES.
312 DM	Search Engine Marketing – II	CO312 DM.1	REMEMBERING	RECALL the key SEM tools.
		CO312 DM.2	UNDERSTANDING	SUMMARIZE usage process of key SEM Tools.
		CO312 DM.3	APPLYING	UTILISE the characteristics of Key SEM Tools in given digital marketing problem.
		CO312 DM.4	ANALYSING	COMPARE the essentials for application of appropriate SEM tools for a given digital marketing problem/situation.
		CO312 DM.5	EVALUATING	INTERPRET the digital marketing campaign effectiveness.
		CO312 DM.6	CREATING	CHOOSE Appropriate SEM Tool for different digital marketing situations including B2C and B2B
314 DM	Affiliate Marketing	CO314DM.1	REMEMBERING	DEFINE the key concepts in Affiliate Marketing.
		CO314DM.2	UNDERSTANDING	DIFFERENTIATE between various Affiliate Marketing Platforms and their effective use.
		CO314DM.3	APPLYING	IDENTIFY the factors to be consider while setting Affiliate Marketing Program
		CO314DM.4	ANALYSING	CATEGORIZE the program promotion and content pages as per customers requirement.
		CO314DM.5	EVALUATING	MODIFY the affiliate strategies of promotion of Affiliate program for an organization for achieving the strategic vision.
		CO314DM.6	CREATING	SOLVE the relevant problems by developing an Affiliate Marketing Program.
315 DM	Building Digital Brands	CO315DM.1	REMEMBERING	DEFINE the key concepts in Digital Branding.
		CO315DM.2	UNDERSTANDING	ESSENTIAL COMPONENTS AND DIFFERENRTIATION between Digital Branding and marketing & Relationship
		CO315DM.3	APPLYING	IDENTIFY the sources as well applications of Digital Branding and marketing in market and organization/s and usability of it in practical way as well growth and to make a way towards future growth.
		CO315DM.4	ANALYSING	CATEGORIZE a service/s in Digital marketing, Branding and growth in it.
		CO315DM.5	EVALUATING	MODIFY the Service, marketing branding, strategies, planning, innovative things of an organization for achieving the strategic service vision.
		CO315DM.6	CREATING	SOLVE the relevant SEO, SEM like concepts and its relationship with Marketing & Branding.

Course Code	Course Name	Course Outcome
MBA – Digital Marketing SEM – IV
401	Enterprise Performance Management	CO401.1	REMEMBERING	Enumerate the different parameters & facets of management control of an enterprise.
		CO401.2	UNDERSTANDING	Illustrate the various techniques of enterprise performance management for varied sectors.
		CO401.3	APPLYING	Determine the applicability of various tools and metrics as a performance evaluation & management tools.
		CO401.4	ANALYSING	Analyse the key financial & non-financial attributes to evaluate enterprise performance.
		CO401.5	EVALUATING	Formulate the various parameters to evaluate enterprise performance effectively through implementation of strategy.
402	Indian Ethos & Business Ethics	CO402.1	REMEMBERING	DESCRIBE major theories, concepts, terms, models and framework of Indian ethos and business ethics. DISCOVER the contemporary Issues in Business Ethics
		CO402.2	UNDERSTANDING	CLASSIFY and RECOGNIZE Karma, Karma Yoga and discover its relevance in business setting, ILLUSTRATE the business ethical decision rationale derived from Indian Heritage Scriptures.
		CO402.3	APPLYING	APPLY Principles, Theories, Models and Framework of Indian ethos and business ethics in order to incorporate value system in work culture and work place.
		CO402.4	ANALYSING	DEVELOP and EXHIBIT analytical, problem solving skills, and work ethos by COMPREHENSION and PRACTICE of Indian ethos and value system
		CO402.5	EVALUATING	IMPLEMENT, EVALUATE, and FACILITATE ethical business behavior and promote sustainable business ecology, improve profitability, foster business relation and employee productivity.
		CO402.6	CREATING	ELABORATE Ethical dilemmas in different business areas of marketing, HRM and Finance and ADAPT dilemma resolution interventions by referring to certain norms, theories and models of Eastern Management.
403 DM	Digital Marketing Channels	CO403DM.1	REMEMBERING	DEFINE / describe key terms associated with marketing channels, digital marketing channels, channel relationships, Omni-channels.
		CO403DM.2	UNDERSTANDING	IDENTIFY the digital marketing channels of product & service companies.
		CO403DM.3	APPLYING	DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
		CO403DM.4	ANALYSING	ANALYZE the channel structure & channel management issues
		CO403DM.5	EVALUATING	EXPLAIN Omni-channel strategies of real-world marketing offering (commodities, goods, services, eproducts/ e-services.)
		CO403DM.6	CREATING	DESIGN the digital marketing channels for real world marketing offering (commodities, goods, services, eproducts/e-services.)
404 DM	Marketing 5.0	CO404DM.1	REMEMBERING	DEFINE the key concepts in Marketing 5.0.
		CO404DM.2	UNDERSTANDING	UNDERSTAND various technology, challenges faced by Marketers, Application of technology, sustainability development goals New Customer Experience(CX), New Tactics Leveraging Marketing Technology.
		CO404DM.3	APPLYING	IDENTIFY the components of Marketing5.0
		CO404DM.4	ANALYSING	OUTLINE challenges faced by Marketers in digital world and ANALYSE new tactics for leveraging Marketing technology
		CO404DM.5	EVALUATING	EXAMINE how companies can unleash power of Advanced Technologies in their Marketing strategies.
		CO404DM.6	CREATING	DEVELOP A strategy based on human centricity of Marketing and technology empowerment of Marketing5.0,for real world product/service/e-product/eservice
405	Global Strategic Management	CO405.1	REMEMBERING	Define the concept and key terms associated with the global strategic management
		CO405.2	UNDERSTANDING	Describe in detail global strategic alliance, merger and acquisitions.
		CO405.3	APPLYING	Demonstrate various global organisation models in global strategic management context.
		CO405.4	ANALYSING	Examine various entry and business-level strategies from global strategic management prospective.
		CO405.5	EVALUATING	Explain globalization, innovation, and sustainability and challenges to strategic management.
		CO405.6	CREATING	Design global strategies and understand their relative merits and demerits.
408	Corporate Social Responsibility & Sustainability	CO408.1	REMEMBERING	DESCRIBE What is CSR, Scope & Complexity, Companies Act 2013,when was CSR Initiated, Evolution, How CSR matters, Aims, objectives, Importance, Benefits of CSR,CSR in India ,CSR In global Context, Implementation .
		CO408.2	UNDERSTANDING	EXPLAIN the implications of CSR from the perspectives of employees, managers, leaders, organization and the Community.
		CO408.3	APPLYING	MAKE USE OF the Theories and Principles and Frameworks of CSR in specific organizational settings.
		CO408.4	ANALYSING	DECONSTRUCT The Role of Companies towards the society and its impact on the community.
		CO408.5	EVALUATING	FORMULATE The companies how they are practicing CSR activities, Auditing the committees & Board of Committees, CSR Annual Reports.
		CO408.6	CREATING	ELABORATE UPON the challenges of the Companies in shaping organizational culture and Development of the society.
409 DM	E-Customer Relationship Management	CO 409DM.1	REMEMBERING	DEFINE and DESCRIBE basic concepts and significance of e-CRM & Digital Marketing
		CO 409DM.2	UNDERSTANDING	UNDERSTAND and EXPLAIN key concepts and theories associated with e-CRM
		CO 409DM.3	APPLYING	APPLY and ILLUSTRATE principles, theories and models of e-CRM and its relevance to CRM Sustainability for Industries
		CO 409DM.4	ANALYSING	ANALYZE implementation of e-CRM in achieving business sustenance & goals
		CO 409DM.5	EVALUATING	EVALUATE effectiveness of e-CRM strategies and its impact on the relationship management with clients
		CO 409DM.6	CREATING	DEVELOP e-CRM Strategies & Policies to create sustainable practices at Organization.
411 DM	Data Protection Laws and Data Privacy	CO411DM.1	REMEMBERING	DEFINE Data Protection and privacy concepts related to GDPR ,PECR and OSM.
		CO411DM.2	UNDERSTANDING	COMPARE Data protection and Data Privacy, Risk and harm, Differentiate The areas of PECR in Digital Marketing.
		CO411DM.3	APPLYING	APPLY PECR in digital marketing with use of online social media for Identifying fraudulent entities and issue.
		CO411DM.4	ANALYSING	ILLUSTRATE the various reasonable personal data security practices and Ways to protect it in current digital Marketing Scenario
		CO411DM.5	EVALUATING	DEDUCT the Obligations of a business in relation to personal data, , Data breaches in current model of digital Marketing for domestic and international Market.
		CO411DM.6	CREATING	ELABORATE model for Digital Marketing considering GDPR by OSM policy for Indian and International market.